The international bestseller from W. Chan Kim and Renée Mauborgne now in a new version with updated informations and new contents.
This book, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success.
Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" untapped new market spaces ripe for growth.
"Blue Ocean Strategy" presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
This expanded edition includes:
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com.
There you'll find all the resources you need from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
W. Chan Kim è professore di Strategia e International Management e co-direttore del Blue Ocean Strategy Institute presso INSEAD, una delle business school più prestigiose al mondo. Autorità riconosciuta in tema di strategia, è considerato uno dei pensatori di management più influenti al mondo. Leggi di più...
Renée Mauborgne è professoressa di Strategia presso INSEAD e co-direttore del Blue Ocean Strategy Institute. Leggi di più...